Vivendi’s SFR prepares ‘urgent’ review to tackle Iliad threat

French media and telecoms group Vivendi is to implement an ‘urgent’ cost-cutting plan at its domestic mobile subsidiary SFR, as it looks to formulate a long-term strategy to counter the threat of cutthroat sector competition following the launch of fourth entrant, Iliad’s Free Mobile, at the start of this year. Reuters claims to have seen internal documents which highlight the parent’s concerns for France’s second largest cellco by subscribers, including a series of measures to be taken immediately, which were presented to labour union officials earlier this week. The meeting was reportedly chaired by Vivendi CEO Jean-Bernard Levy, who took over the helm of SFR on Monday after replacing its long-time chief executive.

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OVETEL Vivendi’s SFR prepares ‘urgent’ review to tackle Iliad threat