Everything Everywhere, the joint venture between British mobile network operators Orange UK and T-Mobile UK, is planning to cross-sell the products of both cellcos in its retails stores, Bloomberg reports. Olaf Swantee, Everything Everywhere’s chief executive officer, is cited as saying: ‘We’re going to be announcing plans to sell T-Mobile products in Orange stores and Orange fixed-broadband at T- Mobile.’ While it is understood that the company will not offer its entire product range in all stores, the executive has said that stores will carry ‘big parts of the portfolio’
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OVETEL Everything Everywhere to offer Orange and T-Mobile products in all retail stores
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