Everything Everywhere (EE), the joint venture between UK mobile network operators Orange UK and T-Mobile UK, has refuted suggestions that it is planning to drop its existing brands, although it has reportedly confirmed that it is aiming to introduce a third consumer brand that will exist alongside them. According to Marketing Week, the new brand is expected to be launched later this year, but EE has not revealed the name nor the target market yet, although it has confirmed that it will not use the Everything Everywhere name for this purpose. Mat Sears, head of PR and corporate communications for Everything Everywhere was cited as saying: ‘We’ve made the announcement today ahead of schedule to respond to concerns from customers that we are replacing both brands
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OVETEL Everything Everywhere confirms plans to introduce third brand
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