Free Mobile, the fledgling mobile start-up of French broadband service provider Iliad, today launched its long-awaited cellular services in the country, offering price plans that aggressively undercut those of its three established rivals, as it looks to secure a toehold in one of Europe’s largest telecoms markets. Free Mobile’s launch is the culmination of a six-year odyssey embarked upon by founder Xavier Niel, who has fought tooth and claw to bring his company’s low-cost, high-tech fixed telecoms products business model to the mobile arena
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OVETEL Iliad’s odyssey underway as Free Mobile finally launches
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