yu adds 700,000 subscribers following ‘free calls’ tariff

Essar Telecom Kenya, which operates under the ‘yu’ brand name, reportedly gained more than 700,000 subscribers in the three month period ended 31 December 2011. Madhur Taneja, manager of Essar’s Kenyan unit, told The Star that the company’s customer base exceeded 2.3 million at end-2011, largely thanks to its unparalleled ‘free calls from 6am to 6pm’ offer, which replicated an earlier, limited promotion on a permanent basis

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OVETEL yu adds 700,000 subscribers following ‘free calls’ tariff