Ethiopian fixed line incumbent Ethio Telecom has slashed the cost of calls for its fixed line voice customers in response to a lower-than-expected increase in subscribers and revenue in 2011. According to AllAfrica, the operator has announced that with a view to encouraging uptake rates for calls made at peak times (7am to 9pm) have been reduced by 66.3% to ETB0.83 (USD0.05) per minute, while off-peak rates have been cut even further, plunging by some 228% to just ETB0.035 per minute. Commenting on the development, Abdurahim Ahmed, head of public communications for Ethio Telecom, said: ‘This is to encourage subscribers to use more frequently than they used to, which, in turn, increases the revenues of the company ...
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OVETEL Ethio Telecom drops fixed call rates to boost traffic, subscriber numbers
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