Another mobile virtual network operator (MVNO) has launched in the Israeli wireless sector, Globes Online reports, with Home Cellular, a unit of DIY chain Home Center, becoming the latest to challenge the country’s established network operators. Home Cellular is understood to be targeting lower-end users, and is offering calls for ILS0.19 (USD0.05) per minute, with SMS messages charged at ILS0.15 per message. Internet access, meanwhile, is also available, with Home Cellular announcing that it will charge ILS0.12 per MB for usage, on top of a ILS17.90 monthly charge.
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OVETEL Home Cellular enters the Israeli mobile arena
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